Flatiron Trade Walk Official Rules

1. No Purchase Necessary 

NO PURCHASE NECESSARY TO ENTER OR WIN. A purchase will not increase your chances of winning. Void where prohibited or restricted by law. 

2. Sponsor 

The Flatiron Trade Walk Prize Drawing (the "Drawing") is administered by Sumeru, LLC d/b/a Villa & House, through its Marketing Team, 6 Pearl Court, Unit J, Allendale, NJ 07401 ("Administrator"). Each prize is provided solely by the participating brand named with that prize (each, a "Prize Sponsor"). Participating brands: Anna New York, Dell Anno, Erik Lindström, Hearth Cabinet, LIXIL Water Experience Center, Maharam, Robin Reigi, Studio Four NYC, TOTO, and Villa & House. 

3. Eligibility 

The Drawing is open to adults who are 18 years of age or older at the time of entry and who, at the time of entry, are working interior design, architecture, or design trade professionals. The Drawing is not open to the general public or to retail consumers. Entrants are not required to hold a trade account with any participating brand to enter; however, because prizes are redeemable only on trade purchases, a winner must qualify for and open a trade account with the applicable Prize Sponsor, under that Prize Sponsor’s standard trade-account requirements, to redeem the prize. Employees, officers, and directors of the Administrator and of each participating brand, their immediate family members, and members of their households are not eligible. 

4. Entry Period 

The entry period begins at 11:00 a.m. ET and ends at 7:00 p.m. ET on November 12, 2026 (the "Entry Period"). Entries received after 7:00 p.m. ET will not be accepted. 

Participating showrooms are open for the Trade Walk from 11:00 a.m. to 6:00 p.m. ET. Only the Villa & House showroom remains open from 6:00 p.m. to 8:00 p.m. ET for the Trade Walk Reception, where the Drawing will take place. 

Completed passports may be returned to any participating showroom during its Trade Walk hours, or brought to the reception at the Villa & House showroom by 7:00 p.m. ET.

 
5. How to Enter 

1. Pick up a Flatiron Trade Walk map/passport at any participating showroom during the Entry Period. 
2. Visit participating showrooms and receive one passport stamp per showroom visited. 
3. Complete your name, company, email address, and phone number on the passport, then turn it in at any participating showroom by 6:00 p.m. ET, or at the trade walk reception at the Villa & House showroom, 931 Broadway, New York, NY 10010, by 7:00 p.m. ET on November 12, 2026. 

Each stamp equals one (1) entry. An entrant may earn a maximum of ten (10) entries, one per participating showroom. Only one stamp per showroom counts. A passport needs at least one stamp to be entered; it does not need to be complete. 

Incomplete, illegible, or altered passports are void. Limit one passport per person. The Administrator may disqualify anyone who tampers with the entry process. 

6. Drawing 

Random drawings will be held between 7:00 p.m. and 7:30 p.m. ET on November 12, 2026, at the trade walk reception. One winner will be drawn for each of the ten (10) prizes listed in Section 8. Winners will be announced at the reception. 

All eligible entries are placed in a single pool, and each of the ten prizes is drawn from that same pool. 

An entrant may win more than one prize. Each winning ticket is removed from the pool once drawn; an entrant's other tickets stay in the pool for the remaining prizes. 

For each prize, a representative of that prize's Prize Sponsor will draw the winning entry from the single pool of entries. If a Prize Sponsor's representative is not present, the Administrator will draw on its behalf. The Administrator oversees all drawings, and its decisions are final. 

7. Odds and Winner Notification 

Odds of winning depend on the total number of eligible entries received and the number of participating showrooms each entrant visits. 

 

Winners need not be present to win. Winners not present at the drawing will be notified by the Prize Sponsor by phone or email, using the information on the passport, by November 19, 2026. If a winner cannot be reached, does not respond within 7 days, or is found ineligible, an alternate winner will be drawn by the Administrator by November 30, 2026. 

Each winner will receive a certificate describing the prize, the Prize Sponsor, and that prize's terms. The Administrator may require a winner to verify trade-professional status (for example, by business card, resale certificate, or professional affiliation) before the prize is awarded. 

8. Prizes 

Ten (10) prizes will be awarded, one per participating brand. Each prize is valued at or under $500. The total approximate retail value of all prizes is $4,546.

 

ANNA NEW YORK
Prize: Nut Bowl (MSRP $100) and Fruit Bowl (MSRP $295)
Approx. retail value: $395
Brand contact: (516) 319-4567

 
DELL ANNO
Prize: $475 merchandise credit at Dell Anno
Approx. retail value: $475
Brand contact: (212) 814-5602

 
ERIK LINDSTRÖM
Prize: $475 merchandise credit at Erik Lindström
Approx. retail value: $475
Brand contact: (212) 466-6360

 
HEARTH CABINET
Prize: A $475 credit applied to the winner’s next single order at Hearth Cabinet, on top of the standard 25% trade discount
Approx. retail value: $475
Brand contact: (212) 242-1485 x 300

 
LIXIL WATER EXPERIENCE CENTER
Prize: One GROHE Euphoria 140 Multi-Spray Shower Head with AquaBooster, in the winner’s choice of finish (list price $286–$414, depending on finish)
Approx. retail value: $414
Brand contact: (929) 571-3706

 
MAHARAM
Prize: One Maharam Passel Throw, in the winner’s choice of three color options, shipped to an address of the winner’s choice
Approx. retail value: $395
Brand contact: (212) 614-2900

 
ROBIN REIGI
Prize: $475 Shinnoki project credit, courtesy of Robin Reigi Inc.
Approx. retail value: $475
Brand contact: (212) 924-5558

 
STUDIO FOUR NYC
Prize: $475 merchandise credit on a new order of Studio Four NYC–branded wallpaper, fabric, or handmade rugs
Approx. retail value: $475
Brand contact: (212) 475-4414

 
TOTO
Prize: One WASHLET C5 elongated seat
Approx. retail value: $492
Brand contact: (917) 237-0665

 
VILLA & HOUSE
Prize: $475 merchandise credit at Villa & House
Approx. retail value: $475
Brand contact: (212) 947-1500

 
Prize-specific terms 
• Hearth Cabinet: the credit applies to one order only, in addition to the standard 25% trade discount. 
• Studio Four NYC: the credit applies to new orders of Studio Four NYC–branded wallpaper, fabric, or handmade rugs only. (Excludes any delivery, rush fees, custom color, or strike-off charges.) 
• Villa & House: the merchandise credit cannot be combined with other promotions. 

Prize conditions (all prizes) 
Prizes have no cash value, are non-transferable, and may not be substituted except by the Prize Sponsor, which may substitute a prize of equal or greater value, not to exceed $500. Each Prize Sponsor is solely responsible for fulfilling its prize and for its prize-specific terms. Details for receiving or redeeming a prize are between the winner and the Prize Sponsor. Each prize is subject to the Prize Sponsor's redemption terms, including an expiration date, which will be stated on the prize certificate and will be no earlier than 90 days after the event. Actual retail value may vary; any difference will not be awarded. 

9. Taxes 

Winners are solely responsible for all federal, state, and local taxes on their prize. Because each prize is valued at no more than $500, an IRS form 1099 is not expected unless one person wins prizes from the same Prize Sponsor totaling $600 or more in a a calendar year.  

10. General Conditions 

By entering, entrants agree to these Official Rules and to the decisions of the Administrator, which are final. The Administrator may cancel, suspend, or modify the Drawing if fraud, technical failure, or any other cause beyond its control affects its fairness or administration. The Administrator and Prize Sponsors are not responsible for lost, late, illegible, or misdirected passports. 

11. Release and Limitation of Liability 

To the fullest extent permitted by law, by accepting a prize, each winner releases the Administrator, the participating brands, and their affiliates, officers, employees, and agents from any liability for injury, loss, or damage arising from participation in the Drawing or from accepting or using a prize.  

12. Publicity 

The Administrator and the Prize Sponsor will use a winner’s name or likeness for promotional purposes only with that winner’s written consent, which may be requested at the time of prize award.  

13. Winners List 

For a list of winners, send a self-addressed, stamped envelope by December 15, 2026, to: Flatiron Trade Walk Winners List, c/o Villa & House Marketing Team, 6 Pearl Court, Unit J, Allendale, NJ 07401. 

14. Governing Law 

These Official Rules are governed by the laws of the State of New York.

 
15. Use and Sharing of Your Information 

By submitting a Flatiron Trade Walk passport or RSVP, you agree to the following. 

Information collected. We collect the information you provide on your passport or RSVP, including your name, title, company, city, state, country, email address, and phone number.  

How it is used. Your information will be used to administer the Flatiron Trade Walk, conduct the prize drawings, and contact prize winners. 
Sharing with participating brands. Your information will be shared with each participating brand: Anna New York, Dell Anno, Erik Lindström, Hearth Cabinet, LIXIL Water Experience Center, Maharam, Robin Reigi, Studio Four NYC, TOTO, and Villa & House. Each participating brand may contact you by email about its products, new introductions, events, and trade offers. Your information will not be sold or shared with anyone other than the participating brands and the service providers that support them. 

Phone numbers. Your phone number will be used to contact prize winners. You will not receive marketing text messages unless you separately agree to receive them. 

Opting out. You may unsubscribe from any participating brand's emails at any time by using the unsubscribe link in that brand's emails or by contacting the brand directly. Unsubscribing from one brand does not unsubscribe you from the others. 

Responsibility. Each participating brand is responsible for its own use of your information under its own privacy policy. Brand privacy policies:

 
• Anna New York: annanewyork.com/pages/privacy-policy 
• Dell Anno: https://dellanno.com/  
• Erik Lindström: https://www.eriklindstrom.com/ 
• Hearth Cabinet: hearthcabinet.com/privacy-policy 
• LIXIL Water Experience Center: lixil.com/en/policy 
• Maharam: millerknoll.com/legal/privacy/privacy-notice 
• Robin Reigi: robinreigi.com/privacy-policy 
• Studio Four NYC: studiofournyc.com/policies/privacy-policy 
• TOTO: totousa.com/privacy-policy 
• Villa & House: vandh.com/legal